How can I be as great as Bill Gates, Steve Jobs, Elon Musk, and Richard Branson? (Answered by Justine Musk)

Extreme success results from an extreme personality and comes at the cost of many other things. Extreme success is different from what I suppose you could just consider ‘success’, so know that you don’t have to be Richard or Elon to be affluent and accomplished and maintain a great lifestyle. Your odds of happiness are better that way. But if you’re extreme, you must be what you are, which means that happiness is more or less beside the point. These people tend to be freaks and misfits who were forced to experience the world in an unusually challenging way. They developed strategies to survive, and as they grow older they find ways to apply these strategies to other things, and create for themselves a distinct and powerful advantage. They don’t think the way other people think. They see things from angles that unlock new ideas and insights. Other people consider them to be somewhat insane.

Be obsessed.

Be obsessed.

Be obsessed.

If you’re not obsessed, then stop what you’re doing and find whatever does obsess you. It helps to have an ego, but you must be in service to something bigger if you are to inspire the people you need to help you  (and make no mistake, you will need them). That ‘something bigger’ prevents you from going off into the ether when people flock round you and tell you how fabulous you are when you aren’t and how great your stuff is when it isn’t. Don’t pursue something because you “want to be great”. Pursue something because it fascinates you, because the pursuit itself engages and compels you. Extreme people combine brilliance and talent with an *insane* work ethic, so if the work itself doesn’t drive you, you will burn out or fall by the wayside or your extreme competitors will crush you and make you cry.

Follow your obsessions until a problem starts to emerge, a big meaty challenging problem that impacts as many people as possible, that you feel hellbent to solve or die trying. It might take years to find that problem, because you have to explore different bodies of knowledge, collect the dots and then connect and complete them.

It helps to have superhuman energy and stamina. If you are not blessed with godlike genetics, then make it a point to get into the best shape possible. There will be jet lag, mental fatigue, bouts of hard partying, loneliness, pointless meetings, major setbacks, family drama, issues with the Significant Other you rarely see, dark nights of the soul, people who bore and annoy you, little sleep, less sleep than that. Keep your body sharp to keep your mind sharp. It pays off.

Learn to handle a level of stress that would break most people.

Don’t follow a pre-existing path, and don’t look to imitate your role models. There is no “next step”. Extreme success is not like other kinds of success; what has worked for someone else, probably won’t work for you. They are individuals with bold points of view who exploit their very particular set of unique and particular strengths. They are unconventional, and one reason they become the entrepreneurs they become is because they can’t or don’t or won’t fit into the structures and routines of corporate life. They are dyslexic, they are autistic, they have ADD, they are square pegs in round holes, they piss people off, get into arguments, rock the boat, laugh in the face of paperwork. But they transform weaknesses in ways that create added advantage — the strategies I mentioned earlier — and seek partnerships with people who excel in the areas where they have no talent whatsoever.

They do not fear failure — or they do, but they move ahead anyway. They will experience heroic, spectacular, humiliating, very public failure but find a way to reframe until it isn’t failure at all. When they fail in ways that other people won’t, they learn things that other people don’t and never will. They have incredible grit and resilience.

They are unlikely to be reading stuff like this. (This is *not* to slam or criticize people who do; I love to read this stuff myself.) They are more likely to go straight to a book: perhaps a biography of Alexander the Great or Catherine the Great* or someone else they consider Great. Surfing the ‘Net is a deadly timesuck, and given what they know their time is worth — even back in the day when technically it was not worth that — they can’t afford it.

I could go on, it’s a fascinating subject, but you get the idea. I wish you luck and strength and perhaps a stiff drink should you need it.

* One person in the comments section appears not to know who Catherine the Great is, suggesting that this is “an utter lie” of mine + “feminist stupidity”. But Catherine’s ability to rise, and strategize around discrimination, holds interesting lessons for anyone.


Quesadilla Gorilla is “Liquid Gold”

“Every month is a little bit better” said Miguel owner and founder of  Quesadilla Gorilla located in Visalia California referring to the growth of he and his wife’s successful restaurant serving only quesadillas.


The hard working newlyweds (80 plus hours a week) are proof that The American Dream is alive and kicking. These two are no strangers to hard work. You could almost say they were born into it. Both come from very hard working families that from talking to the two of them seems to be a point of pride. And why not? Both started working around 15 years old and Miguel had three jobs at age 17.

Dropping out of college Miguel started their business from a failing pizza by the slice place to an ever growing and extremely popular “Cool Kid” location. In fact how I first heard of it as follows “there’s this really cool place you got to go to in Visalia!”


Success seems to come naturally to the couple. On day one after switching from pizza by the slice to Quesadillas they doubled sales on the first day! Then an article came out in “The Fresno Bee” and off to the races they went not slowing down for an instant.

Before you say “I’m going to go open a Quesadilla shop too. How hard is cheese on a tortilla?”  The answer is extremely hard. These are generational family recipes meticulously transcribed from a little of this a pinch of that into actual recipes duplicatable again and again. One of the salsas is called “Liquid Gold” and for good reason. If they were to simply market the salsa alone I believe this couple would be successful. In fact the food is so good it was named #3 on the 50 Best Restaurants in Visalia.

Oh! Did I mention they are 22 years old? Yeah, 22! Just like the song. Imagine that. Many 22 year olds are drinking their way through college or popping out children or still living at home playing video games and you are starting an amazing business that you want to grow following the model of In and Out. In California’s Central Valley having kids at 22 is very common, and these two have their baby too, their business.


With all their success it must be going to their heads. Right? Wrong! Miguel said he doesn’t feel like much of a cook. Well feeling and being are two different things. Believe me they are fabulous cooks.


So what’s ext for this budding power couple? Well how about a Quesadilla Truck? If you’re the cool place why not bring the popularity to the masses?

It is my belief that if anyone tried just one of their Quesadillas you’re gonna be hooked.

Hours of operation are M-Sat 11-8.


Please check them out, and comment below. Remember to follow the blog.

Thank you


90 Day Plan (Part 2 of 2)

Just to recap a 90 Day plan is one day repeated over and over again to catapult your business to gain BIG MO (momentum.) Your actions everyday are based around marketing your business. Your big pay off is at the end of your 90 day plan.


The most important aspect to a 90 Day Plan is before the plan, in the preparation for the plan. Most people underestimate how long it will take to prepare for their plan. I certainly do. I break down the preparation into three phases. Each phase leads to the other and require to be completely finished before moving on. Each phase also requires it’s own day. Like a 90 day plan but shorter to build some habits up.

Phase 1: Get your mind around it.

In Phase 1 I really like to get a strong understanding for what I am about to do. Take time to think and journal what it is you want to do. What’s the goal for your plan, why are you doing it. Get a new blank journal open it to the first page, and write “Phase1 Get my mind around what I’m doing” Then bullet point what our doing.

  • What am I doing
  • Talk to Family and team to let them know what I’m about to do
  • Design my day for Phase 2 “Prepare for launch”
  • Try out Phase 2 day
  • Take a couple of days with the family
  • Clear out all clutter on desk office house car
  • Get whatever tools I will need to complete Phase 2

Just like a check off list do all of these things and/or whatever you feel needs to be done to get your mind around what you’re going to do. It took me ten days to complete Phase 1, I thought it would take me four. Don’t be in a rush to finish. If you move pn without completing your phase you’ll just have to go back and prepare again or your plan will not be as effective.

Phase 2 Preparation

The bulk of your work is going to take place. You’ll need to identify all the things you’ll need to complete your plan and who you’re going to be talking to. You’ll want to create two lists as well a “300 name list” and a “Dream 50 absolute close list.” Again make those bullet points include everything you’ll need. This was mine to launch my Insurance career.

  • Pass licensing test
  • Build 300 list
  • Build dream 50
  • book out appointments for all of (First month of 90 day plan)
  • Create Day for 90 day plan
  • Get business cards
  • Buy new clothes
  • Get another car
  • Script exposures process
  • Try out 90 day plan day

Again this took longer than I planned, but by only a few days no weeks. Let yourself have a couple extra days if need be. When you’re in your plan you’re busy so you can forget about fixing it then.

Finally, it’s go time. You finished everything off you’re ready to do your day. Again make those bullet points.

Phase 3 90 day plan

  • Simply do your day
  • Go to appointments
  • book out next month
  • Close (Whatever your BHAG goal is)

It is important to understand when you take massive action you’re going to get new different problems that are not planned in your day. THAT’S A GOOD THING. That means you’re taking enough action. If you do not get new problems you’re not taking enough action.

Discipline Brain

Discipline People

Discipline Thoughts

Follow me on…


Twitter: @cabizins

LinkedIn: J-P Holeman

90 Day Plan (Part 1 of 2)

Have you ever heard of someone taking a monumental leap forward in a short period of time? Someone or group that goes on a life changing expedition or journey. Well to me a “90 Day Plan” is just that sort of thing. A 90 day plan explained simply is one day repeated over and over again for ninety days. However, that is an extreme over simplification.

The purpose of a 90 Day plan is to build momentum. Now it’s important to define momentum or BIG MO as Darren Hardy (Publisher of “Success Magazine”) calls it.

BIG MO is when your business is growing and building so strong that you couldn’t just stop it even if you wanted to. It’s like your business is growing and growing and building all on it’s own. Everyone has seen a football game where BIG Mo switches sides and it’s almost like two different teams are playing in the same game with the same players. This is what you want. The feeling of everything is going my way. So what do we have to do to get that? As Jim Collins put it in his book “Good to Great” “Build up (momentum) to break through.” A 90 day plan does just that.


Perhaps you’re ready to start your 90 Day Plan now. Well, there’s many aspects to the plan. First we have to understand that: “All businesses suffer from obscurity” as Grant Cardone said in his book “The 10X Rule.” The purpose of your 90 day plan to market and get people to know who you are. People buy from people they know like and trust, so go find people to get to know you.


Just like a major expedition preparation is the key. For me I break down my preparation into three phases and we will go over what those phases are in the next installment of this blog. Thank you for reading.

Please comment below and follow me on…

Twitter: @CaBizIns


Linkedin: J-P Holeman

Real Estate/Serial Entrepreneur Master Matt Rillera Crushed LLC

“With every business, I don’t want to have to convince my customer to buy from me, use me, (or) use my product.” Matt said in our interview, and he says that all the time!


I was meeting some friends in Carlsbad to do a free group workout we were hosting. The ladies running it were close friends of mine and I couldn’t wait to see them. There at the workout was this guy with the tannest feet I had ever seen. Seriously I don’t think the guy has ever had to wear shoes. Then I come to find out he is an amazing business man. Matt never drives he doesn’t have time for that. Matt doesn’t dress up for business meetings, unless you consider a Surf Tee and Board Shorts dressing up.  Matt wants to know all about what people are doing if they are successful at it.  He wants to work with people who are “CRUSHING IT!”

Matt got started in the Wireless industry in 1990 seeing that it was the way of the future. “…who doesn’t have a phone today?” Matt says. Matt sees what is coming sometimes long before the masses do. For example,

One business has led to the other. Wireless to Medical (but he’s not a doctor) because of working with so many doctors, Real Estate (but he’s not an Agent or Broker) because of spending so much time in banking, and real estate to fund everything else from nutrition (but he’s not a nutritionist) to apparel (but he’s not a designer) to music and film (can’t write a note or script.)  Matt truly is a serial entrepreneur, but loves to confuse people as to what he does in the industry.

To give an understanding of the scale Matt likes to work on we can look at his Real Estate business.  “I receive 1500-2500 properties every week that some failing bank(s) needs to sell usually for $.30 on the dollar” This in a time where most people are saying there is no or limited inventory.  He likes to go BIG and “CRUSH IT!”

Knowing his competition is huge to Matt. He wants to figure out if his competition is going to be “CRUSHED” or become his ally either one is fine.   He goes into businesses knowing that he will “CRUSH IT.” When asked what he would do if he knew he would not fail he said “Design flapping wings, attached to a bicycle, the wings would flap when I peddled.  Then I’d fly over to Kauai from San Clemente.” Matt continued.

“I might be misreading this question or simply don’t understand it.  I go into business expecting to CRUSH it at that business/industry.  If I knew it would fail, why would I go into it?  I do the research, investigate the information, discover why there are solution-less problems, discover why I can create solutions, etc.  All these things support or keep me out of opening that business. “

Matt Rillera

Business is great to Matt, but family always comes first. If his son is in town everything comes to a stand still. He truly knows what is important in life and values family before money. After losing his daughter he knows the value better than most.

Matt truly wants to help others find the success he has found for himself. He works with people as a mentor regularly giving advice helping people find their way but not feeding them along the way. When asked “What advice would you give to someone just starting out in business?” Matt said “Nothing comes overnight…and if it does, it’s gone in the morning.”  EVERY INDUSTRY takes CONSTANT effort.  So make sure whatever we’re doing, love it or love the money it generates!  I would also tell them to KNOW their product because “People want to be educated.  They don’t want to be sold.”

Matt says “Don’t have an employee mindset.” If we did before Matt we don’t know.

facebook-pro-01-100x100 linked_in_icon Twitter_Logo

My secret weapon… My morning routine

For me how I start my day everyday is critical. If I get up on the wrong side of the bed I have to take time to reset myself or I’m off for the rest of the day. I have followed this morning routine and variations of it for the past seven plus years. I hope this helps you.

Here’s an article from “Entrepreneur Magazine” on the same topic.

Step 1: Get up early.

I know it can be hard for some but it helps productivity.

Step 2: Eat Breakfast

Not just coffee or coffee and a muffin. I mean a good meal replacement shake or something fast and high in protein and nutrition. Remember your body is empty when you wake up. This will boost your metabolism by 30%. That means more energy!!

Step 3: Listen to something GREAT

While eating fill your head with something inspirational and/or instructional. Don’t just let your thoughts go on their own. They have a way of going the wrong way without guidance. Not mention think about how the rest of your day will go if you start by filling it with good news. I like to listen to “The Greatest Salesman in the World” by O G Mandino. Even if you’re not in sales it’s a great book.


Step 4: Exercise

The benefits of daily exercise have been documented enough for the physical body. My mind always feels better after a workout, and isn’t that worth it?

Step 5: Affirmations

Starting your day affirming you are who you want to be and reviewing your goals as if they are already done has a huge impact on not only your day but your life. If nothing else just tell yourself you’ll have a good day ten times. Chances are you will.

Step 6: Meditate

Let your mind go free and empty for 20 minutes. It sounds easy enough but it’s not. I lay down and focus on my breathing. This is a key step not to be skipped if possible. I also have four classical songs I listen to that help. Here’s a tip from “Success Magazine” on meditation.

Step 7: Feel appreciative

If you want more in your life appreciate what you have.

All of this is designed to put your mind in the right place. I also like to listen to a motivational audio book on my way to work. I never listen to the news but do get RSS feed related to my industry. As Darren Hardy says “Focus on how you show up.” These steps will help anyone show up better. Thank you for reading.

How do you start your day? Comment below. For more in depth discussion email me at

follow me on…

facebook-pro-01-100x100Twitter_Logo linked_in_icon

Core Values

When I was a budding entrepreneur in my early 20’s (not yet doing any sort of personal development) my attorney suggested I read the book “Good to Great” By Jim Collins and Jerry Porras. I was getting ready to go on a business/surf trip to Nicaragua and would have time on the plane to read. At the Airport I figured I would look for the book in one of those magazine/book stores you only find in airports. This one did not have the book I was looking for but did have a book by the same author. The book was “Built to Last.” Without hesitation I purchased the book. The book was a case study on ten long term high performing publicly traded companies (more than 25 years) and their comparison companies. The one big take away I found was they all had “Core Values.”


A “Core Value” is a guiding principal or value. Like a self imposed rule that you do not break for any reason. The most important distinction of a core value verses a strategy is you can change a strategy if circumstances change and your strategy is no longer helpful. A core value you cannot change.

Many times people will say as an example of a personal core value is they don’t kill people. Okay, that seems reasonable, right? Unless someone is threatening your life or your family member’s life, or you’re in the military, or you’re a police officer. You get it.

An amazing example of a personal core value is forgiveness. The act of forgiving someone for something they did. Perhaps you remember on October second in 2006 there was shooting at an Amish school. The shooter shot ten boys and girls ages 6-13 killing five. This was one of the most unbelievably painful things that happened to us all but imagine being a parent of one of the children. Then a mother came out  just a few days later forgiving they shooter. WHAT!  Note link below.

How is that even possible? It was a core value of hers.

While this is an extreme example you get the point. A strategy you can change a core value you can’t no matter how difficult it may be.

I quickly came up with six core values on the spot before my flight landed. Done, done and done. Right? Wrong. As it turned out, this was a bad plan. I needed to take my time and live a little before I could make my core values. I needed to really set aside time to think about what really rang true to me. I needed to feel my way through it.

After living through the worst economy since the great depression I figured it was time to revisit my core values. I took time, thought and reflected on my ideas. This is what I came up with. Since writing these I have been able to weigh every business decision I made against them and like a road map I have been guided by them. When I have gone against them I always have felt it and have been able to go back to aliening with them.

#1. I want to feel good about what it is I am doing.

This is not if I have a bad day I’m going to quit. I believe if you hate what you do and can’t stand going into work, stop doing it. You’re not a tree. You can move on. Feel good about what you do.

#2. I want the best possible outcome for all parties involved.

Sounds pretty good, right? Well there are times you can get a big sale or contract or business that hurts the people involved to benefit yourself. This is not a high-minded judgment of others.  It’s just a rule for me to follow.

#3. No single person product or service is irreplaceable.

Boy, this one took some explaining to my people around me. I was in the hot seat for this one but it has been a great core value and the most difficult to follow. The idea is that I am not dependent on any one thing to survive. Not even me! I want business that can live on after me and can live on without a key employee or partner. This core value give tremendous freedom to make the sometimes hard choices. It does not mean I just kill relationships. Simply just one thing cannot kill my business.

#4. There must be a reason for being in business beyond just making money.

I believe this is true of all businesses. A business must provide a product or service to benefit their client. You see this in almost all businesses except banking (currently.) The banking industry is in big trouble because as an industry they seem to be only concerned about profits not what products they provide. As I write this in 2015 more banks have failed in the first quarter of 2015 than did in all of 2014.

Hopefully you can use this to help your business. I know Core Values have certainly helped me and my businesses over the years and I believe they can help you too. I know in my current venture as a Commercial Insurance Agent/Broker I use my core values often. In fact, my core values are why I chose to do commercial insurance. I feel good, I only have to get the best possible out come for all parties involved, no single person product or service is irreplaceable and there is a reason for being in business beyond just making money. We help people everyday.